The primary objective of social sustainability is to pursue equity, i.e. aiming to eliminate poverty and making it possible for all social strata to benefit from the economic development.
The challenges that have to be faced in order to achieve social sustainability entail the fulfilment of the needs of every individual, which are established in the international treaties on human rights.
In particular, social sustainability means undertaking actions that are useful to assert economic, social, political and cultural right as well as gender and race equity among the people who live in the regions concerned by the action of those who intend to pursue such objectives.
The idea of social sustainability thus implies the right to live in an environment where the potential of every individual can be expressed and where citizens can take part in the decision-making processes. Moreover, this means to support actions that are useful for the preservation of the rights of local communities and the traditions connected to their territory.
Definition of Sustainable Development:
“Sustainable development is development that meets the needs of the present without compromising the ability of future generations to meet their own needs.” (EU, Brundtland Report, 1987)
According to the Journalism Award on Sustainability of Entel/School of Journalism of the Catholic University of Milan (Almed), the actions of corporate social responsibility are based on the concept of sustainable development, which is composed of three constituent parts: environmental sustainability, social sustainability and sustainable finance.